Power Presenter, The

Techniques, Style, and Strategy to Be Suasive

Paperback Engels 2020 9780136933748
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

In The Power Presenter, Second Edition, top presentation consultant Jerry Weissman teaches proven techniques, styles, and strategies that executive teams from 1,000+ companies have used to attract investors, sell products, propose partnerships, and seek approval for high-stakes projects. Students will follow a seven-step plan for crafting compelling stories, learn how to conquer a fear of public speaking and present naturally with force and conviction, speak with body language, get audiences to empathize, integrate visuals with your delivery, and much more. This guide is packed with proven techniques, practical tools, and case studies of famous power presenters—including many added for this edition. Learn to engage any audience from start to finish and deliver winning presentations when it counts most. 

Specificaties

ISBN13:9780136933748
Taal:Engels
Bindwijze:Paperback

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Inhoudsopgave

Foreword to the Second Edition&nbsp;&nbsp;&nbsp;&nbsp; xvii <br> <br>Preface: Show Me the Money&nbsp;&nbsp;&nbsp;&nbsp; xxi <br> <br> Introduction:&nbsp; The Deer in the Headlights&nbsp;&nbsp;&nbsp;&nbsp; xxvii <br> <br>Fight-or-Flight&nbsp;&nbsp;&nbsp;&nbsp; xxvii <br> <br>Adrenaline Rush Remedies&nbsp;&nbsp;&nbsp;&nbsp; xxviii <br> <br>The Mental Method&nbsp;&nbsp;&nbsp;&nbsp; xxix <br> <br>Book Conventions&nbsp;&nbsp;&nbsp;&nbsp; xxx <br> <br> Chapter One:&nbsp; Actions Speak Louder Than Words&nbsp;&nbsp;&nbsp;&nbsp; 1 <br> <br>Audience Advocacy&nbsp;&nbsp;&nbsp;&nbsp; 1 <br> <br>The Power of the Visual&nbsp;&nbsp;&nbsp;&nbsp; 3 <br> <br> Chapter Two:&nbsp; Creating Empathy with Your Audience&nbsp;&nbsp;&nbsp;&nbsp; 11 <br> <br>Empathy&nbsp;&nbsp;&nbsp;&nbsp; 11 <br> <br>The Science of Empathy&nbsp;&nbsp;&nbsp;&nbsp; 12 <br> <br>The Effectiveness Matrix&nbsp;&nbsp;&nbsp;&nbsp; 15 <br> <br> Chapter Three:&nbsp; The Butterflies in Your Stomach&nbsp;&nbsp;&nbsp;&nbsp; 23 <br> <br>Fight-or-Flight: Internal Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 23 <br> <br>Fight-or-Flight: External Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 26 <br> <br>Presenter Behavior/Audience Perception&nbsp;&nbsp;&nbsp;&nbsp; 29 <br> <br>The Yikes! Moment&nbsp;&nbsp;&nbsp;&nbsp; 30 <br> <br> Chapter Four:&nbsp; The Quest for Content&nbsp;&nbsp;&nbsp;&nbsp; 31 <br> <br>Slides&nbsp;&nbsp;&nbsp;&nbsp; 32 <br> <br>Script&nbsp;&nbsp;&nbsp;&nbsp; 33 <br> <br>Teleprompter (Also Known as Autocue)&nbsp;&nbsp;&nbsp;&nbsp; 34 <br> <br>Comfort Monitors&nbsp;&nbsp;&nbsp;&nbsp; 35 <br> <br>Advanced Technology&nbsp;&nbsp;&nbsp;&nbsp; 36 <br> <br>Five Simple Steps to Develop Your Story&nbsp;&nbsp;&nbsp;&nbsp; 37 <br> <br> Chapter Five:&nbsp; The Mental Method&nbsp;&nbsp;&nbsp;&nbsp; 45 <br> <br>Concentration&nbsp;&nbsp;&nbsp;&nbsp; 45 <br> <br>The Mind–Body Connection&nbsp;&nbsp;&nbsp;&nbsp; 46 <br> <br>The Mental Method&nbsp;&nbsp;&nbsp;&nbsp; 49 <br> <br>Delivering Your Message&nbsp;&nbsp;&nbsp;&nbsp; 59 <br> <br> Chapter Six:&nbsp; The Learning Process&nbsp;&nbsp;&nbsp;&nbsp; 61 <br> <br>Change&nbsp;&nbsp;&nbsp;&nbsp; 61 <br> <br>The Four Stages of Learning&nbsp;&nbsp;&nbsp;&nbsp; 62 <br> <br>Comfort Zone Paradox&nbsp;&nbsp;&nbsp;&nbsp; 63 <br> <br>Repetition over Time&nbsp;&nbsp;&nbsp;&nbsp; 65 <br> <br>The Yikes! Moment&nbsp;&nbsp;&nbsp;&nbsp; 68 <br> <br>The Suasive Master Skills Cycle&nbsp;&nbsp;&nbsp;&nbsp; 69 <br> <br> Chapter Seven:&nbsp; Speak with Your Body Language&nbsp;&nbsp;&nbsp;&nbsp; 71 <br> <br>The Historic Kennedy–Nixon Debate&nbsp;&nbsp;&nbsp;&nbsp; 71 <br> <br>External Factors/Audience Perception&nbsp;&nbsp;&nbsp;&nbsp; 76 <br> <br>Visual Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 77 <br> <br>Vocal Dynamics&nbsp;&nbsp;&nbsp;&nbsp; 92 <br> <br>Putting It All Together&nbsp;&nbsp;&nbsp;&nbsp; 96 <br> <br> Chapter Eight:&nbsp; Control Your Cadence: The Phrase&nbsp;&nbsp;&nbsp;&nbsp; 99 <br> <br>Cadence&nbsp;&nbsp;&nbsp;&nbsp; 99 <br> <br>Complete the Arc&nbsp;&nbsp;&nbsp;&nbsp; 100 <br> <br>Rising/Falling Inflection&nbsp;&nbsp;&nbsp;&nbsp; 102 <br> <br>Complete the Arc in Action&nbsp;&nbsp;&nbsp;&nbsp; 107 <br> <br> Chapter Nine:&nbsp; Control Your Cadence: The Pause&nbsp;&nbsp;&nbsp;&nbsp; 111 <br> <br> Unwords&nbsp;&nbsp;&nbsp;&nbsp; 112 <br> <br>Ten Benefits of the Pause&nbsp;&nbsp;&nbsp;&nbsp; 120 <br> <br>Speak Only to Eyes&nbsp;&nbsp;&nbsp;&nbsp; 120 <br> <br>Phrase &amp; Pause&nbsp;&nbsp;&nbsp;&nbsp; 122 <br> <br>Cadence Summary&nbsp;&nbsp;&nbsp;&nbsp; 124 <br> <br> Chapter Ten:&nbsp; Tools of the Trade&nbsp;&nbsp;&nbsp;&nbsp; 127 <br> <br>Position&nbsp;&nbsp;&nbsp;&nbsp; 127 <br> <br>The Presentation Checklist&nbsp;&nbsp;&nbsp;&nbsp; 130 <br> <br>Putting It All Together&nbsp;&nbsp;&nbsp;&nbsp; 133 <br> <br> Chapter Eleven:&nbsp; SlideSynchronization&nbsp;&nbsp;&nbsp;&nbsp; 135 <br> <br>Design/Delivery Balance&nbsp;&nbsp;&nbsp;&nbsp; 135 <br> <br>The Suasive Meta Design Concepts&nbsp;&nbsp;&nbsp;&nbsp; 138 <br> <br>Seven Steps of Slide Sync Delivery&nbsp;&nbsp;&nbsp;&nbsp; 141 <br> <br>Slide Sync Delivery in Action&nbsp;&nbsp;&nbsp;&nbsp; 148 <br> <br> Chapter Twelve:&nbsp; SlideSync Narrative&nbsp;&nbsp;&nbsp;&nbsp; 149 <br> <br>Describe&nbsp;&nbsp;&nbsp;&nbsp; 149 <br> <br>Narrative Continuity&nbsp;&nbsp;&nbsp;&nbsp; 154 <br> <br>Three Simple Steps of Continuity&nbsp;&nbsp;&nbsp;&nbsp; 155 <br> <br>Putting It All Together&nbsp;&nbsp;&nbsp;&nbsp; 156 <br> <br> Chapter Thirteen:&nbsp; Masters of the Game&nbsp;&nbsp;&nbsp;&nbsp; 157 <br> <br>The Great Communicator&nbsp;&nbsp;&nbsp;&nbsp; 157 <br> <br>Sir Winston Churchill&nbsp;&nbsp;&nbsp;&nbsp; 160 <br> <br>President John F. Kennedy&nbsp;&nbsp;&nbsp;&nbsp; 161 <br> <br>Reverend Martin Luther King, Jr.&nbsp;&nbsp;&nbsp;&nbsp; 162 <br> <br>Reverend Billy Graham&nbsp;&nbsp;&nbsp;&nbsp; 163 <br> <br>The Great Communicator Redux&nbsp;&nbsp;&nbsp;&nbsp; 165 <br> <br>The Great Orators: Conversation and Empathy&nbsp;&nbsp;&nbsp;&nbsp; 167 <br> <br> Coda:&nbsp; Ending with the Beginning&nbsp;&nbsp;&nbsp;&nbsp; 169 <br> <br> Endnotes&nbsp;&nbsp;&nbsp;&nbsp; 173 <br> <br> Appendix A:&nbsp; Video Links&nbsp;&nbsp;&nbsp;&nbsp; 187 <br> <br> Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp; 193<br><br>About the Author&nbsp;&nbsp;&nbsp;&nbsp; 195<br><br>Index&nbsp;&nbsp;&nbsp;&nbsp; 197<br> <br>

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