Introduction to Public Relations

Name: Introduction to Public Relations
Author: Sue Wolstenholme

Paperback Engels 2013 9780273750987

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Samenvatting

Sue Wolstenholme’s book is markedly different. It is written by a very experienced professional who dares to introduce the complexity of interests in the field of public relations. Instead of generalizing an idealized concept, Wolstenholme opens the eyes to the variety of conditions for public relations internationally. She invites the newcomer to a challenging profession, demanding critical reflection and integrity – and the book is refreshing and wise reading for the experienced as well. Professor Inger Jensen, Roskilde University

An Introduction to Public Relations by Sue Wolstenhome

This brand new textbook presents a fresh and thought-provoking look at public relations.

Based on marrying the theoretical background to the subject with the practicalities of working in the PR arena and building a critical awareness of common examples and practices around the world and within a wide variety of companies, this book will engage, entertain and provoke the reader to look deeper into the subject.

The book is split into three parts. The first introduces Public Relations - what it is, is not, what practitioners do, what a ‘public’ is, ethics, CSR and issues management. The second part deals with the skills needed in public relations – international PR, writing press releases, planning and executing the PR campaign, and crisis management. Finally, the third part looks to the future and reconceptualises PR with a chapter on the Stockholm Accords.

The book has a very strong emphasis on ethics and case studies from around the world, looking at everything from corporate giants to health campaigns, and diaries and writings of individuals working within the industry.

It is an excellent introduction to the world of public relations.

Specificaties

ISBN13:9780273750987

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Communicatie en media, Communicatie en media

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Inhoudsopgave

Table of contents Introduction Part One - What is Public Relations? 1. What is public relations? 2. What do PR practitioners do? 3. What is a 'Public' and why is it necessary? 4. Ethics and Public Relations Part Two - Skills in Public Relations 5. An introduction to international Public Relations 6. Writing Press Releases 7. Communicating by objectives - planning and executing the PR campaign 8. Crisis or response management Part Three - Reconceptualizing PR 9. The Stockholm Accords 10. Conclusions   Contributors: Sue Wolstenholme, Kristina Laco, Eva Maclaine, Paul Noble, Professor Ronel Rensburg, Toni Muzi Falconi, Professor Sven Hamrefors.   Features <ul> <li>Learning outcomes for each chapter</li> <li>Frequent case studies</li> <li>Lots of exercises and questions to provoke thinking around the concepts and practices discussed.</li> <li>Extracts from Media Control, the spectacular achievements of propaganda;  by Noam Chomsky</li> </ul>   List of Case Studies  Brent Spar Practitioner diaries from Croatia (banking), Saudi Arabia (UNESCO) and Germany (Consultancy) The Arab Spring The Post Office Laws and sexuality Tehran - official policy on PR The Co-operative bank The Cornish Crisp Company Practitioner comment on working within the tobacco industry Skype - virtual command centre Human trafficking awareness campaign Voter education in Zambia 'Kick Polio Out of Africa' campaign Margaret Thatcher puts BA into a Tailspin London Fire Brigade Unilever Heathrow Terminal 5 Emergency landing in the Hudson River