R D′Aprix
Communicating for Change: Connecting the Workplace Workplace with the Marketplace
Paperback Engels 1996 9780787901998
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Marshal support throughout your organization
Develop a communications strategy that works for –– not against –– you. Based on years of battle–tested principles and case–examples, Roger D′Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization′s vision, mission and business goals to the forces and opportunities in the marketplace –– the driving force behind all change. Includes D′Arpix′s market–based strategic communications model for integrating and aligning communications at all levels.
Specificaties
ISBN13:9780787901998
Taal:Engels
Bindwijze:paperback
Aantal pagina's:176
Uitgever:John Wiley & Sons
Hoofdrubriek:Communicatie en media, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Turning All Eyes Outward: The Customer as the Cause of Change.
<br />
<br /> Enabling People to Connect with Change.
<br />
<br /> The Pitfalls of Reactive Communication.
<br />
<br /> Market–Based Strategic Communication.
<br />
<br /> Aligning Individual Effort with Organizational Goals.
<br />
<br /> Telling and Retelling: The Leader′s Communication Role.
<br />
<br /> Challenges to Effective Strategic Communication.
<br />
<br /> The Importance of Trust.
<br />
<br /> Enabling People to Connect with Change.
<br />
<br /> The Pitfalls of Reactive Communication.
<br />
<br /> Market–Based Strategic Communication.
<br />
<br /> Aligning Individual Effort with Organizational Goals.
<br />
<br /> Telling and Retelling: The Leader′s Communication Role.
<br />
<br /> Challenges to Effective Strategic Communication.
<br />
<br /> The Importance of Trust.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan