P Martin
Made Possible By – Succeeding with Sponsorship
Succeeding with Sponsorship
Paperback Engels 2003 9780787965020
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Made Possible By is a step–by–step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success.
Made Possible By gives you the information and tools you need to
Get organizational buy–in
Approach potential partners
Prepare a winning proposal
Negotiate contracts
Report results
Build long–term equity
Evaluate the success of the relationship
Specificaties
ISBN13:9780787965020
Taal:Engels
Bindwijze:paperback
Aantal pagina's:160
Uitgever:John Wiley & Sons
Hoofdrubriek:Communicatie en media, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Exhibits and Worksheets.
<p>Preface.</p>
<p>The Author.</p>
<p>PART 1: UNDERSTANDING SPONSORSHIP.</p>
<p>1. Making the Transition to Sponsorship.</p>
<p>2. Preparing for Sponsorship.</p>
<p>3. Structuring Your Offer.</p>
<p>PART 2: ENGAGING WITH SPONSORS.</p>
<p>4. Drafting the Proposal.</p>
<p>5. Gaining Access to Sponsors.</p>
<p>6. Selling, Negotiating, and Closing the Deal.</p>
<p>7. Understanding Sponsorship s Legal and Tax Concerns.</p>
<p>8. Delivering the Deal and Communicating the Results.</p>
<p>Glossary.</p>
<p>References.</p>
<p>Index.</p>
<p>Preface.</p>
<p>The Author.</p>
<p>PART 1: UNDERSTANDING SPONSORSHIP.</p>
<p>1. Making the Transition to Sponsorship.</p>
<p>2. Preparing for Sponsorship.</p>
<p>3. Structuring Your Offer.</p>
<p>PART 2: ENGAGING WITH SPONSORS.</p>
<p>4. Drafting the Proposal.</p>
<p>5. Gaining Access to Sponsors.</p>
<p>6. Selling, Negotiating, and Closing the Deal.</p>
<p>7. Understanding Sponsorship s Legal and Tax Concerns.</p>
<p>8. Delivering the Deal and Communicating the Results.</p>
<p>Glossary.</p>
<p>References.</p>
<p>Index.</p>
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