The Reputation Playbook

A winning formula to help CEOs protect corporate reputation in the digital economy

Paperback EN 2014 9780857193551
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

Specificaties

ISBN13:9780857193551
Taal:EN
Bindwijze:Paperback
Aantal pagina's:238

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        The Reputation Playbook