Presentation Secrets

Read This First xiii
<p>Chapter 1 3 What Is Presentation? 1</p>
<p>What Are Presentations? 2</p>
<p>Story 4</p>
<p>Slides 7</p>
<p>Delivery 13</p>
<p>The Three Principles of Presenting 14</p>
<p>Summary 22</p>
<p>Part I 3 Story 23</p>
<p>Chapter 2 3 The Story s Focus 25</p>
<p>Not All Stories Are Created Equal 26</p>
<p>Focusing on One Idea 26</p>
<p>Setting the Goal 27</p>
<p>The Customer Isn t Always Right 35</p>
<p>Gathering the Material 39</p>
<p>Inventing the Truth 47</p>
<p>Can You Sell Without Lying? 47</p>
<p>Summary 48</p>
<p>Chapter 3 3 The Story s Contrast&nbsp; 51</p>
<p>Problems and Solutions 52</p>
<p>Hero and Villain 63</p>
<p>Summary 73</p>
<p>Chapter 4 3 The Story s Unity 75</p>
<p>Making Your Story Unified 76</p>
<p>Case Study: The Story of Tomato Sauce 80</p>
<p>The Problem of Balance 82</p>
<p>Case Study: A Company Introduction 99</p>
<p>Summary 101</p>
<p>Part I I 3 Slides 103</p>
<p>Chapter 5 3 The Slides Focus&nbsp; 105</p>
<p>Producing Your Slides 106</p>
<p>Zen and Vajrayana 107</p>
<p>Designing Zen Slides 113</p>
<p>Summary 131</p>
<p>Chapter 6 3 The Slides Contrast 133</p>
<p>Energizing Lifeless Diagrams 134</p>
<p>Using Comparisons 136</p>
<p>Data Visualization 144</p>
<p>Lies, Damned Lies, and Statistics 155</p>
<p>A Word on Animation 159</p>
<p>Where to Go Next? Visualization Resources 161</p>
<p>Summary 162</p>
<p>Chapter 7 3 The Slides Unity 163</p>
<p>Avoiding Ugly Slides 164</p>
<p>Slide Design for Non–Designers 165</p>
<p>Working with Pictures 188</p>
<p>United World in a Slide Deck 191</p>
<p>Summary 195</p>
<p>Part I I I 3 Delivery 197</p>
<p>Chapter 8 3 Focus in Delivery&nbsp; 199</p>
<p>What Should You Focus on During Delivery? 200</p>
<p>Clarity 202</p>
<p>Pace 205</p>
<p>Voice 207</p>
<p>Engaging with Your Audience 208</p>
<p>Making Eye Contact 212</p>
<p>Addressing Any Questions 218</p>
<p>Using Humor (or Not?) 218</p>
<p>Summary 220</p>
<p>Chapter 9 3 Contrast in Delivery 221</p>
<p>The Opposite of Monotony 222</p>
<p>Being Perfect Versus Being Passionate 223</p>
<p>Don t Avoid Confrontation 226</p>
<p>Learning from Other People 232</p>
<p>Summary 241</p>
<p>Chapter 10 3 Unity in Delivery 243</p>
<p>Going with the Flow 244</p>
<p>The Pros and Cons of Improvisation 247</p>
<p>Relaxing Control 251</p>
<p>Summary 263</p>
<p>Chapter 11 3 Where to Go Next&nbsp; 265</p>
<p>Presentation Checklist 266</p>
<p>Taking Further Steps 269</p>
<p>General Presentation Resources 269</p>
<p>Storytelling Resources 270</p>
<p>Slide Resources 273</p>
<p>Delivery Resources 275</p>
<p>Presentations Transform 277</p>
<p>Index 279</p>