Beyond the Babble – Leadership Communication That Drives Results

<p>Foreword ix</p>
<p>The Authors xiii</p>
<p>Acknowledgments xv</p>
<p>Introduction 1</p>
<p>1. The Power of Communication 9</p>
<p>On Strategy Communication Cuts Through Babble 14</p>
<p>Effective Communication Gets Results 16</p>
<p>Why Communication Makes a Difference 19</p>
<p>Summary 23</p>
<p>2. On Strategy Communication: An Overview 25</p>
<p>The Action Equation 27</p>
<p>The People Channel 34</p>
<p>Summary 43</p>
<p>3. Do: What Do You Need Employees to Do? 45</p>
<p>The Elements of On Strategy Direction 47</p>
<p>Setting a Clear Path for the Land of Oz 57</p>
<p>Summary 61</p>
<p>4. Know: What Do Employees Need to Know to Take Action? 63</p>
<p>They Need to Know Why 64</p>
<p>Who Needs to Know? 70</p>
<p>The Land of Oz Knows 74</p>
<p>Summary 74</p>
<p>5. Feel: What Do Employees Need to Feel to Take Action? 77</p>
<p>Be an Organizational Psychologist 82</p>
<p>Getting the Insights You Need 83</p>
<p>The Land of Oz Gets Emotional 84</p>
<p>Summary 85</p>
<p>6. The "Why Nots": What s Getting in the Way? 87</p>
<p>The Behavior Chain 88</p>
<p>Addressing a "Why Not" 92</p>
<p>Be an Organizational Archeologist 95</p>
<p>The Land of Oz Confronts Its Demons 98</p>
<p>Summary 100</p>
<p>7. Package: Turn the Action Equation into a Conversation 101</p>
<p>Conversations Are "In the Moment" 103</p>
<p>The Memory Issue 104</p>
<p>The Conversation Platform 105</p>
<p>The Land of Oz Gets Ready to Roll 108</p>
<p>When Issues Are the Issue 108</p>
<p>Summary 114</p>
<p>8. Align: Make Sure All Leaders Are On Strategy 117</p>
<p>Don t Be Fooled 118</p>
<p>Start at the Top and Work to the Front Line 120</p>
<p>Promote Open Discussion at Multiple Levels 122</p>
<p>Include Informal Leaders in the People Channel 125</p>
<p>Summary 126</p>
<p>9. Equip: Give Leaders the Tools They Need to Communicate On Strategy 129</p>
<p>Train Leaders as if Strategy Depended on It 130</p>
<p>Support Local Leaders and the People Channel 135</p>
<p>Recognize and Strengthen the Weak Links 139</p>
<p>Complementary Leader Assignments 141</p>
<p>Summary 143</p>
<p>10. Drive and Support: Orchestrate and Sustain On Strategy Conversation 145</p>
<p>Create a Drumbeat 146</p>
<p>To Raise the Volume, Run a Campaign 154</p>
<p>How Communication (the Function) Can Help 158</p>
<p>Summary 165</p>
<p>11. You: The Top Leader′s Role 167</p>
<p>Expect a Lot 167</p>
<p>Measurement 169</p>
<p>Reward, Recognize, and Hold Accountable 174</p>
<p>Prioritize 175</p>
<p>Lead by Example 176</p>
<p>12. "How to" Resource Guide 179</p>
<p>Conducting Discussion Groups 179</p>
<p>The Memory Game 186</p>
<p>Alignment Interviews and Snapshot 187</p>
<p>The Consider–Dialogue–Solve Process 191</p>
<p>Conducting a "Red Face" Test 193</p>
<p>Identifying Informal Leaders 195</p>
<p>Selecting Vehicles: Opportunities Abound 196</p>
<p>Glossary of Terms 205</p>
<p>Notes 207</p>
<p>Index 209</p>