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Business Communication Today, Global Edition + MyLab Business Communication with Pearson eText (Package)

Paperback Engels 2020 9781292353265
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

 

For courses in business communication.

 

This package includes MyLab.

 

Technology and communication intersect to prepare students for the workplace

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.

 

Reach every student with Pearson MyLab Business Communication

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. With new engaging Mini Sims and an expanding Video Library, Pearson MyLab Business Communication brings course concepts to life. Learn more about Pearson MyLab Business Communication.

Specificaties

ISBN13:9781292353265
Taal:Engels
Bindwijze:paperback

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Inhoudsopgave

<ul> <li>1. Professional Communication in a Digital, Social, Mobile World </li> <li>2. Collaboration, Interpersonal Communication, and Business Etiquette </li> <li>3. Communication Challenges in a Diverse, Global Marketplace </li> <li>4. Planning Business Messages </li> <li>5. Writing Business Messages </li> <li>6. Completing Business Messages </li> <li>7. Digital Media </li> <li>8. Social Media </li> <li>9. Visual Media </li> <li>10. Writing Routine and Positive Messages </li> <li>11. Writing Negative Messages </li> <li>12. Writing Persuasive Messages </li> <li>13. Finding, Evaluation, and Processing Information </li> <li>14. Planning Reports and Proposals </li> <li>15. Writing and Completing Reports and Proposals </li> <li>16. Developing Presentations in a Social Media Environment </li> <li>17. Enhancing Presentations with Slides and Other Visuals </li> <li>18. Building Careers and Writing Résumés </li> <li>19. Applying and Interviewing for Employment </li> </ul>

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        Business Communication Today, Global Edition + MyLab Business Communication with Pearson eText (Package)