Integrated Advertising, Promotion, and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText (Package)

This title is a Pearson Global Edition. The Editorial team at Pearsonhas worked closely with educators around the world to include content which isespecially relevant to students outside the United States. 

For courses in advertising. 

A study of integrated marketing communications taught through real-lifeapplication
Integrated Advertising, Promotion, and Marketing Communications, 9thEdition speaksto an evolved definition of integrated marketing and teaches students how toeffectively communicate in the business world. It champions the importance ofweaving together all marketing activities into one clear message and voice, andhelps students understand how communications are produced and transmitted. Thetext explores advertising and promotions, and the roles of social media, mobilemessaging, and other marketing tactics to effectively reach consumers. Withadded tools to help learners apply concepts to real-­life situations, studentswill understand the vital links marketers use to connect and interact withcustomers. 

Pearson MyLab® Marketing is not included. Students, ifPearson MyLab Marketing is a recommended/mandatory component of the course,please ask your instructor for the correct ISBN. Pearson MyLab Marketing shouldonly be purchased when required by an instructor. Instructors, contact yourPearson representative for more information.