North American Perspectives on the Development of Public Relations

Other Voices

Paperback Engels 2018 9781349957149
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. 

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: OtherVoices series makes a major contribution to the wider knowledge of PR’s history.

Specificaties

ISBN13:9781349957149
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

<p>Introduction (Tom Watson).- Chapter 1 United States – antecedents and proto-PR (Cayce Myers).- Chapter 2 United States – development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector).- Chapter 3 Canada – development and expansion of public relations (Amy Thurlow).- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn).- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin).- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson).- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin).- Chapter 8 The historiography of North American public relations (Karla K. Gower).</p><p></p>

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        North American Perspectives on the Development of Public Relations