Design Empathy and Contextual Awareness
Frames of Reference for the 21st Century Creative
Paperback EN 9781529438215Samenvatting
Discover how to design with deeper impact in **Design Empathy and Contextual Awareness**, a powerful guide to navigating the early, often unclear stages of the design process.
This book reveals how designers can create solutions that truly resonate with audiences, succeed in the market, and remain socially and environmentally responsible. With an engaging mix of research, business insight, and real-life examples, it equips students and professionals with the tools to view design through both customer and producer perspectives. Learn to build empathy, cultivate contextual awareness, and apply multiple frames of thinking to achieve meaningful, innovative results.
This is essential reading for anyone ready to move beyond aesthetics and into purposeful design.
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