New Meanings for Marketing in a New Millennium

Marketing Education.- Teenage Purchasing Behavior.- Gaining an Edge in Marketing Strategy.- Exploring Retail Customer Behaviors.- Marketplace Behaviors.- Contemporary Issues in Channel Management.- Topics in Advertising Research.- Emerging Perspectives in Environmental Marketing.- Identity and Consumer Behavior.- Pricing Issues for the 21^st Century.- Branding and TV Advertising.- Advertising and Promotion.- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues.- Conflict and Collaboration: Greenpeace and the Corporate World.- Multicultural Purchasing Behavior.- Consumer Behavior, Retailing, and the Internet.- Consumer Decision-Making Processes.- Marketing Management.- Fine tuning Retailer-Supplier Interactions.- Branding and Perception.- Export Marketing.- Perspectives on Salesperson Effectiveness and Commitment.- Consumer Behavior Theory.- Marketing Issues for the Future.- Current Issues in Marketing Ethics Research: International Dimensions.- Business-to-Business Marketing Trends.- Outstanding Marketing Teacher Program.- Current Topics in Services.- Emerging Issues in Internet Marketing and Consumer Behavior.- Contemporary Issues in Sports Marketing.- Research Methods.- Current Issues in Modeling and Measurement.- Influences on Service Customers’ Intentions: The Physical Environment, Satisfaction, and Value.