Klaus Fog,
Christian Budtz,
Philip Munch,
Stephen Blanchette
e.a.
Storytelling
Branding in Practice
Paperback Engels 2016 2e druk 9783662500231
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company.
Danish version sold more than 2000 copies.
Specificaties
ISBN13:9783662500231
Trefwoorden:storytelling
Taal:Engels
Bindwijze:paperback
Aantal pagina's:254
Uitgever:Springer
Druk:2
Verschijningsdatum:25-10-2016
Hoofdrubriek:Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Foreword
1. Branding Through Storytelling
Part 1: The Toolbox
2. The Four Elements of Storytelling
3. Storytelling in Business
4. The Company Core Story
5. Authentic Raw Material for Storytelling
Part 2: Storytelling Applied
6. Storytelling as a Management Tool
7. Storytelling in Advertising
8. When Storytelling Becomes Dialogue
9. The Media as a Storytelling Partner
10. Tearing Down the Walls
Bibliography
Index
About the Authors
1. Branding Through Storytelling
Part 1: The Toolbox
2. The Four Elements of Storytelling
3. Storytelling in Business
4. The Company Core Story
5. Authentic Raw Material for Storytelling
Part 2: Storytelling Applied
6. Storytelling as a Management Tool
7. Storytelling in Advertising
8. When Storytelling Becomes Dialogue
9. The Media as a Storytelling Partner
10. Tearing Down the Walls
Bibliography
Index
About the Authors
Anderen die dit boek kochten, kochten ook
-
Klaus Fog€ 78,99 -
Richard van Kray€ 22,99
-
Jos Burgers€ 19,95
-
Yvo van Regteren Altena€ 24,99
-
Jordi Bron€ 24,95
-
Toni van Dam€ 23,99
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan