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Pagina 191 van 3.823 resultaten

Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Digital Marketing Technologies

paperbackEngels9789819706068 20-4-2024

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer

110,79

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Lisa Harrison

Unpacking Micro-Influence within the Australian Creative Sectors

gebondenEngels9789819759132 1-10-2024

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. Meer

104,69

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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Gamini (California State Univ, Fullerton, Usa & California State Univ, La, Usa) Gunawardane

Modern Health Care Marketing

GebondenEngels9789813279513 28-7-2020

213,52

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Diego Adolfo Carrasco Gubernatis

The Digital Marketer's Playbook

paperbackEngels9798868805455 21-12-2024

Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. Meer

46,59

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Samyak Ramteke

The Complete Guide to Copywriting

PaperbackEngels9798886679038 25-4-2022

11,24

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Ashish Gupta

Advertising Mastery

PaperbackEngels9798887334783 22-6-2022

12,71

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Anuj Bharadwaj

Organic Leads Secrets

PaperbackEngels9798888152768 19-9-2022

12,71

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Create Your Own Superfans

PaperbackEngels9789401482707 30-6-2022

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising. Meer

43,21

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David Kent Waer

Common Market Antitrust

paperbackEngels9789401500319

60,99

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Sathit Parniangtong

Competitive Advantage of Customer Centricity

paperbackEngels9789811351389 12-12-2018

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Meer

96,99

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Ofer Mintz

The Post-Pandemic Business Playbook

gebondenEngels9789811658679 13-2-2022

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,69

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

43,69

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Marketing in a Transition Economy

gebondenEngels9789819735525 4-7-2024

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. Meer

135,19

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Service Engineering for Gastronomic Sciences

gebondenEngels9789811553202 24-6-2020

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories. Meer

120,99

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Service Engineering for Gastronomic Sciences

paperbackEngels9789811553233 24-6-2021

120,99

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Sharon Gai

Neu gestalteter elektronischer Geschäftsverkehr

gebondenDuits9789811959837 6-5-2023

Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Meer

62,67

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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