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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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PaperbackEngels9780128177341 8-9-2020
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries.  Meer
211,-
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128177921 25-8-2020
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today.  Meer
211,-
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GebondenEngels9780128027806 4-10-2016
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.  Meer
137,80
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PaperbackEngels9780128178218 29-4-2021
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780063221949 4-8-2022
39,80
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780124076747 6-11-2013
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.  Meer
32,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780060570156 27-9-2005
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy.  Meer
16,24
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780123954923 6-10-2005
75,69
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780123954930 10-1-2002
40,45
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PaperbackEngels9780128147214 12-9-2019
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128054710 26-11-2018
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products.  Meer
106,54
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PaperbackEngels9780080969305 9-3-2011
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.  Meer
70,05
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780081003107 22-6-2016
Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety.  Meer
259,-
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paperbackEngels9780116215680 10-7-2003
82,75
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PaperbackEngels9780124105430 25-11-2013
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity.  Meer
29,74
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PaperbackEngels9780081014868 19-8-2016
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection.  Meer
295,-
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PaperbackEngels9780081020371 9-11-2018
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research.  Meer
131,80
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GebondenEngels9780123737168 1-12-2008
Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products.  Meer
125,80
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PaperbackEngels9780141049588 25-2-2010
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be.  Meer
16,24
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780138360467 4-9-2024
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.  Meer
59,74
Verwachte levertijd ongeveer 9 werkdagen

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