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Pagina 186 van 3.738 resultaten
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gebondenEngels9789819759132 1-10-2024
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.  Meer
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paperbackEngels9789811546570 22-12-2020
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives.  Meer
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paperbackEngels9789402407945 18-9-2016
This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs.  Meer
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paperbackEngels9789811338861 30-1-2019
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.  Meer
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PaperbackEngels9798889752325 13-2-2023
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paperbackEngels9789811545160 14-5-2021
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
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gebondenEngels9789811395413 27-9-2019
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers.  Meer
168,99
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gebondenEngels9789811545139 14-5-2020
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
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paperbackEngels9789811553233 24-6-2021
This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories.  Meer
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gebondenEngels9789811587863 25-2-2021
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
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gebondenEngels9789811614415 11-7-2021
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
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The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
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gebondenEngels9789811658679 13-2-2022
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
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paperbackEngels9789811658709 14-2-2023
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
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paperbackEngels9789401046152 24-12-2012
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark­ ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad­ vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be­ come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.  Meer
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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences.  Meer
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