Strategisch management

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Marc O. Opresnik

The Hidden Rules of Successful Negotiation and Communication

gebondenEngels9783319061931 1-7-2014

Negotiations in professional or private life often take an unsatisfactory course due to stress, confrontation with aggressive or unfair behavior, or because of overwhelming situations. Meer

84,99

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Charles H. Noble

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366814 22-10-2016

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366913 22-10-2016

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366944 29-10-2016

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Annachiara Longoni

Sustainable Operations Strategies

paperbackEngels9783319063515 25-8-2014

This book provides detailed guidance on how sustainability, in terms of the triple bottom line, can be developed in operations strategies via human resource management (HRM) and organizational practices such as teamwork, training and employee involvement. Meer

60,99

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369181 29-10-2016

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Proceedings of the 1998 Multicultural Marketing Conference

paperbackEngels9783319369426 29-10-2016

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. Meer

180,99

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Growth Through Innovation

paperbackEngels9783319381305 3-9-2016

Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. Meer

60,99

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Energy Systems and Management

paperbackEngels9783319382036 13-10-2016

Readers of this work will find examinations of the current status and future status for energy sources and technologies, their environmental interactions and the relevant global energy policies. Meer

180,99

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Sinan Ünsar

Leadership and Communication

paperbackEngels9783319382289 23-8-2016

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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Henk F. Moed

Applied Evaluative Informetrics

gebondenEngels9783319605210 6-11-2017

This book presents an introduction to the field of applied evaluative informetrics, dealing with the use of bibliometric or informetric indicators in research assessment. Meer

60,99

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Dennis W. Tafoya

Managing Organizational Crisis and Brand Trauma

gebondenEngels9783319607252 8-9-2017

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. Meer

135,19

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Understanding Leadership in Complex Systems

gebondenEngels9783319404448 2-8-2016

This work proposes that Carl Menger’s Subjective Theory of Value (STV), and its subsequent elaboration by Ludwig von Mises as Praxeology, provides a useful alternative to more common methods in the study of action and social phenomena, and more specifically, to leadership in complex social systems. Meer

120,99

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Innovation as a Basis for Competitiveness

gebondenEngels9783319405995 25-8-2016

This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. Meer

120,99

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Sustainable Smart Cities

gebondenEngels9783319408941 13-10-2016

This volume provides the most current research on smart cities. Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities. Meer

180,99

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Simone Meskelis

Enhancing Employee Engagement

paperbackEngels9783319854663 3-8-2018

This book provides an evidence-based approach to understanding declining levels of employee engagement, offering a set of practices that individuals and organizations can adopt in order to improve productivity and organizational performance. Meer

196,19

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