Boeken van Gordon Foxall

Martin Evans Ahmad Jamal Gordon Foxall
Consumer Behaviour
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Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument. Meer
Gordon Foxall
Advanced Introduction to Consumer Behavior Analysis
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Gordon Foxall
Consumer Behaviour Analysis
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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour. Meer
Gordon Foxall
Consumers in Context
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Meer
Gordon Foxall
Corporate Innovation (RLE Marketing)
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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Meer

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