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Brand You

Turn Your Unique Talents into a Winning Formula

Paperback Engels 2012 9780273777694
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.

Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to:  Discover your talents, values and purpose

Become more visible in your market

Make the most of your networks

Build your brand online using blogs, LinkedIn, Facebook and Twitter

Attract people who want what you do in the way that you do it

To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.-  Gemma Greaves, Marketing Director, The Marketing Society.

 

A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

 

Specificaties

ISBN13:9780273777694
Taal:Engels
Bindwijze:Paperback

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Inhoudsopgave

<ul> <li>Preface </li> <li>Acknowledgements </li> <li>About the authors </li> <li>1. &nbsp; &nbsp;&nbsp;Why Build Your Brand? </li> <li>2. &nbsp; &nbsp;&nbsp;How Do Brands Work? </li> <li>3. &nbsp; &nbsp;&nbsp;Personal Branding: The Essentials </li> <li>4. &nbsp; &nbsp;&nbsp;Your Talents </li> <li>5. &nbsp; &nbsp;&nbsp;Your Values </li> <li>6. &nbsp; &nbsp;&nbsp;Your Purpose </li> <li>7. &nbsp;Using archetypes to develop your brand&nbsp; </li> <li>8. &nbsp; &nbsp;&nbsp;Staying Focused </li> <li>9. &nbsp; &nbsp;&nbsp;Explaining What You Do </li> <li>10. &nbsp;&nbsp;Telling Your Story </li> <li>11. Aligning Your CV with Your Brand </li> <li>12.&nbsp; Your Appearance, Voice and Behaviour&nbsp; </li> <li>13.&nbsp; Charisma </li> <li>14.&nbsp; Getting paid </li> <li>15.&nbsp; Becoming More Visible in Your Market </li> <li>16.&nbsp; Building Your Network </li> <li>17.&nbsp; Building Your Brand Online </li> <li>18.&nbsp; Using Social Media to Build Your Brand </li> <li>19.&nbsp; Getting Started with Social Media </li> <li>20.&nbsp; Becoming Famous </li> <li>21.&nbsp; Protecting and Extending Your Brand </li> <li>22.&nbsp; Co-branding </li> <li>23.&nbsp; Building a Team </li> <li>Conclusion </li> <li>Recommended Reading </li> <li>Index </li> </ul>

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