National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Paperback Engels 2014 2014e druk 9783319071930Samenvatting
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
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Anderen die dit kochten, kochten ook
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Richard van Kray€ 22,99 -
Jos Burgers€ 19,95
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Yvo van Regteren Altena€ 24,99
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Jordi Bron€ 24,95
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Toni van Dam€ 23,99
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Wessel Berkman€ 27,95
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