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Handbuch Wissenschaftsmarketing

paperbackDuits9783658253523 18-11-2019

Die aus einer Vielzahl von Hochschulen und wissenschaftlichen Instituten in diesem Werk vereinten Autoren geben – erstmals in dieser Art – konkrete Hinweise und weiterführende Gedanken für ein gelungenes Marketing für Universitäten, Fachhochschulen und wissenschaftliche Forschungseinrichtungen. Meer

73,89

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Sabine Fließ

Dienstleistungsmanagement

paperbackDuits9783834900241 28-10-2008

Sabine Fließ stellt systematisch und wissenschaftlich fundiert Strategien, Konzepte, Methoden und Instrumente für kundenorientiert und effizient arbeitende Dienstleister vor. Meer

51,46

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Henning Schulze

Service Excellence als Impulsgeber

gebondenDuits9783834906885 25-9-2007

Steigende Ansprüche und Wünsche der Kunden sowie ein intensiver Wettbewerb im Dienstleistungssektor sind Gründe für permanent wachsende Anforderungen an ein professionelles Dienstleistungsmanagement der Unternehmen. Meer

124,35

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In-Game Advertising - Werbung in Computerspielen

paperbackDuits9783834907028 25-9-2007

Werbung in Computerspielen – In-Game Advertising genannt – ist ein viel versprechender Ansatz für die gebeutelte Werbebranche. Die Autoren zeigen, wie dieses neue Werbemedium funktioniert. Meer

51,46

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Tanja Hartwig genannt Harbsmeier

Up- und Cross-Selling

paperbackDuits9783834907868 25-11-2008

Der Zusatzverkauf im Kundenservice hat in den letzten Jahren an Bedeutung gewonnen. Die Autorin, Expertin für Kundenkommunikation und Telefontraining, beleuchtet, wie man Up- und Cross-Selling im Unternehmen implementiert, Mitarbeiter optimal qualifiziert und ein verkaufsaktives Call-Center als Profitcenter organisiert. Meer

45,84

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Customer Knowledge Management

gebondenEngels9783319050584 18-7-2014

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Meer

60,99

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Tourism in Latin America

gebondenEngels9783319057347 16-9-2014

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Juan Antonio Mondéjar-Jiménez

National Brands and Private Labels in Retailing

paperbackEngels9783319071930 26-6-2014

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Meer

120,99

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Instructor's Manual for Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319526966 8-6-2017

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Meer

36,99

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Consumer Law and Socioeconomic Development

gebondenEngels9783319556239 26-7-2017

This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. Meer

180,99

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Back to the Future: Using Marketing Basics to Provide Customer Value

paperbackEngels9783319881560 4-9-2018

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. Meer

240,99

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Value-Oriented Media Management

paperbackEngels9783319845449 18-7-2018

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. Meer

156,99

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Shaun M. Powell

Advances in Luxury Brand Management

paperbackEngels9783319845746 17-5-2018

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Meer

226,46

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The Social Organisation of Marketing

paperbackEngels9783319846873 3-8-2018

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Meer

156,-

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Cross-Cultural Personal Selling

paperbackEngels9783319856995 1-8-2018

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Meer

71,45

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Čedomir Nestorović

Islamic Marketing

paperbackEngels9783319813615 30-5-2018

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. Meer

72,99

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Services Marketing Cases in Emerging Markets

paperbackEngels9783319814124 22-4-2018

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

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Wesley Metcalfe

The Amazing Troll-man

PaperbackEngels9781910863855 9-12-2021

The Amazing Troll-Man is a collection of hilarious exchanges between one man with a mission to make us laugh and unsuspecting Facebook users with petty complaints to air. Meer

13,46

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Essentials of Digital Marketing

GebondenEngels9781911396000 26-2-2018

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. Meer

158,67

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Marketing Perspectives

PaperbackEngels9781911396192 31-8-2017

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing. Meer

55,85

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