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Rubriek: Reclame en verkoop

paperbackEngels9789811965111 21-11-2023
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
192,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackAnders9798224783113 19-1-2024
12,67
Levertijd ongeveer 8 werkdagen
GebondenEngels9788177083231 5-11-2012
53,24
Levertijd ongeveer 16 werkdagen | Gratis verzonden
paperbackEngels9789811097454 14-7-2018
This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective.  Meer
156,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811545139 14-5-2020
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
120,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
79,78
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebondenEngels9789811642364 8-12-2021
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811642395 9-12-2022
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future.  Meer
180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811658679 13-2-2022
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
42,93
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811658709 14-2-2023
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
42,93
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811666667 20-1-2022
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective.  Meer
168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789819966073 17-10-2023
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China?  Meer
96,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789401046152 24-12-2012
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark­ ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad­ vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be­ come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.  Meer
276,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
PaperbackEngels9789401482707 30-6-2022
Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising.  Meer
42,25
Levertijd ongeveer 16 werkdagen | Gratis verzonden
gebondenEngels9789811587863 25-2-2021
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperbackEngels9789811587894 25-2-2022
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
180,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
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18,81
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PaperbackEngels9798223659051 3-7-2023
31,74
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paperbackEngels9798868805455 21-12-2024
Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike.  Meer
47,12
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebondenEngels9789811395413 27-9-2019
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers.  Meer
168,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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